Infinite Possibility : Creating Customer Value on the Digital Frontier

Infinite Possibility Creating Customer Value on the Digital Frontier

World-renowned business strategist and bestselling and award-winning author of ""The Experience Economy"" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by leveraging digital technologies-and especially virtual experiences--to creat...

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Detalles Bibliográficos
Autor principal: Pine II, B. Joseph (-)
Otros Autores: Korn, Kim. C Contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers 2011.
Edición:1st ed
Colección:A BK business book
Materias:
Customer relations.
Digital media > Management.
New products.
Technological innovations > Management.
Technological innovations > Management
Digital media > Management
New products
Customer relations
Management
Business & Economics
Management Styles & Communication
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628046806719
Tabla de Contenidos:
  • Cover; Contents; Foreword; Acknowledgments; Part I: PREPARATION; Introduction: Innovation on the Digital Frontier; 1. Cosmos Incogniti: Introducing the Multiverse; Part II: REAL ORIENTATION; 2. Reality: Presenting the Richest of Experiences; 3. Augmented Reality: Enhancing the World around Us; 4. Alternate Reality: Creating an Alternate View of the Real World; 5. Warped Reality: Playing with Time; Part III: VIRTUAL ORIENTATION; 6. Virtuality: Crafting the Most Imaginative of Experiences; 7. Augmented Virtuality: Bringing the Material into the Virtual
  • 8. Physical Virtuality: Instantiating the Virtual in the Material9. Mirrored Virtuality: Absorbing the Real World into the Virtual; Part IV: GUIDING; 10. Multiverse Excursion: Reaching through the Realms; 11. Offering Depiction: Varying the Variables; 12. Third Spaces: Fusing the Real and the Virtual; 13. From Design to Deployment: Act into the Future; Afterword: To Infinity and Beyond; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors

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