Pricing and profitability management a practical guide for business leaders
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Manageme...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Wiley
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628037706719 |
Tabla de Contenidos:
- Pricing and Profitability Management: A Practical Guide for Business Leaders; Table of Contents; Foreword; Acknowledgments; 1 Introduction to Pricing and Profitability Management; 2 Conducting a Pricing and Profitability Diagnostic; 3 Developing an Effective Pricing Strategy; 4 Price Execution; 5 Advanced Analytics and Price Setting; 6 Achieving Effective Organizational Alignment and Governance; 7 Pricing Technology and Data Management; 8 Integrating Tax and Regulatory Policies with the Pricing Strategy; 9 Pricing as a Sustainable Competitive Advantage
- Appendix: What Is Value and Why Is It So Difficult to Measure?Index
