Visual marketing 99 proven ways for small businesses to market with images and design
"Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR t...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628024806719 |
Tabla de Contenidos:
- Visual Marketing; Contents; Acknowledgments; Introduction; Chapter 1: Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics, and More Can Boost Your Business; 1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful Campaign; 2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online Showroom; 3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through Apps; 4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online Game
- 5. Putting the ""Self"" in Self-Portrait: Finding the Right Photo to Express a Personal Brand 6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell Luxury; 7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer Frustrations; 8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target Audience; 9. Changing the Script on Scriptwriting: Organizing a Virtual Community Around an Event to Maximize Participation
- 10. When Is a Cup of Tea More Than Just Another Cup? Stunning Photography on a Website Differentiates a Product 11. Just the Facts, Ma'am: Creating an Interactive Online Quiz Attracts a Target Audience with a Deeper Level of Engagement; 12. Getting a Leg Up on the Competition: Gaining Media Visibility for an Arcane Industry Online, Through Puns and Fun on Your Website; 13. Building an Appealing Design: Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm
- 14. A Visual Marketing Firm Uses Optical Illusions to See Things Differently: Showing Prospects What You Are Capable of in Multimedia 15. Breaking Through the Gray Noise: Using a Flash-Based Presentation to Generate Leads While Also Serving as a Leave-Behind Piece; 16. Delivering a Unique Marketing Campaign: Combining Staged Marketing Events with Video and Social Media; 17. Finding Your Identity: Standing Out from the Crowd with a Website That Lets Your Personality Show Through; 18. A Renaissance for Today: Creating a Forward-Looking Logo That Reflects the Past
- 19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics 20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web; 21. Spicing Up the Ornament Market: Using Bright and Unique Online Ads to Build a Brand; 22. A Reflection of Style: Incorporating Your Business Style into Your Logo; 23. The Right Way to Start a Charity Today: Using Facebook and Blogs to Build a Community Around a Good Cause
- 24. Education Can Be Creative: Formatting the Standard ""10 Tips"" Article to Convey Professionalism and Authority
