The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...

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Bibliographic Details
Other Authors: Scott, David Meerman, author (author), Scott, David Meerman (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons c2011.
Edition:3rd ed
Subjects:
Internet marketing.
Public relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628023106719
Table of Contents:
  • 1. How the Web has changed the rules of marketing and PR
  • 2. Web-based communications to reach buyers directly
  • 3. Action plan for harnessing the power of the new rules.

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