Scott, D. M., & Scott, D. M. (2011). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly (3rd ed.). John Wiley & Sons.
Cita Chicago Style (17a ed.)Scott, David Meerman, y David Meerman Scott. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2011.
Cita MLA (9a ed.)Scott, David Meerman, y David Meerman Scott. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. 3rd ed. John Wiley & Sons, 2011.
