Grab more market share how to wrangle business away from lazy competitors
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald�...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628022206719 |
Tabla de Contenidos:
- GRAB MORE MARKET SHARE: HOW TO WRANGLE BUSINESS AWAY FROM LAZY COMPETITORS; Contents; Acknowledgments; Leaders, Read This First; Chapter 1: First, You Must Attack Market Share; Chapter 2: Don't Let the Culture Embarrass You; Chapter 3: They Want Customer Urgency . . . Not Customer Service; Chapter 4: User-Generated Leadership Rocks!; Chapter 5: Which Trusted Advisors Will Lead the Recovery?; Chapter 6: Not All Contrarian Thinkers Are Crazy; Chapter 7: To Office or Not to Office; Last Words; Backing Up These Outrageous Claims; About the Author
