Cita APA (7a ed.)

Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty (1st edition.). American Management Association.

Cita Chicago Style (17a ed.)

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. 1st edition. New York: American Management Association, 2012.

Cita MLA (9a ed.)

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. 1st edition. American Management Association, 2012.