It's our research getting stakeholder buy-in for user experience research projects
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Waltham, Mass. :
Elsevier
2012.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628019406719 |
Tabla de Contenidos:
- It''s Our Research; Copyright Page; Contents; Foreword; Acknowledgments; About the Author; List of Figures and tables; Figures; Tables; Case Studies; Videos; Online Presence; Prologue: The Usable Planet; Recording 1; Recording 2; Recording 3; Recording 4; Recording 5; Recording 6; Recording 7; Recording 8; Recording 9; Recording 10; Recording 11; Recording 12; Recording 13; Recording 14; Recording 15; Recording 16; Addendum: London Local News; INTRODUCTION: If a study has run, with no one around to hear about it, did it still happen?
- 1 IF LIFE GIVES YOU LIMES, MAKE MOJITOS!: Identifying stakeholders, selling user experience research, and dealing with difficult people and situationsIntroduction; Types of stakeholders; Business stakeholders; Upper management; Product managers; Marketing people; Salespeople; Engineering stakeholders; Software engineers; QA professionals; Technical support professionals; User experience stakeholders; Designers; Researchers; Technical writers; Users; The perspectives of UX research stakeholders; Difficult people, teams, and organizations: Fight or flight?; Selling the value of research
- The Lean Startup movementAccept the fact that it might not work and that it's okay; References; Takeaways; 2 MMM ... INTERESTING; SO WHAT EXACTLY IS IT THAT YOU WANT TO LEARN?: Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities; Introduction; Initiation of a study; The most important questions to ask your stakeholders; What is the product?; Who are the users of the product?; What do you want to know? Why?; When do you need the results?
- What will you do with the research results?Bonus question: What do you know now?; Delay any discussion about methodologies; Become the voice of reason; Listening and sowing seeds; Takeaways; 3 IF YOU PICK A METHODOLOGY FIRST, SOMETHING MUST BE WRONG: Strategies for planning studies with stakeholders and techniques for developing the right research questions; Introduction; Research plans; Users and purposes of study plans; Long plans; No plans; The plan stakeholders love: The one-page plan; Study goals; Why have goals? Who needs goals?; Nongoals; The difference between goals and questions
- Research questionsGood and bad questions; The questions stakeholders ask and the ones they do not; How many questions?; Prioritizing questions; Selecting a methodology and describing it; The magic of injecting quantitative data into qualitative findings; References; Takeaways; 4 WHAT'S GONNA WORK? TEAMWORK!: Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting; Introduction; Why collaborate?; Plan together; The meetings you need to have; Meetings you initiate; Meetings you attend; What not to do?; A simple planning artifact
- Agreement and buy-in per study
