Brand valued how socially valued brands hold the key to a sustainable future and business success
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...
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| Format: | eBook |
| Language: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons
c2011.
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628009406719 |
Table of Contents:
- pt. 1. Setting the scene : the tangled worlds of brands and social capital
- pt. 2. The 'unsustainability' of sustainability and our need to understand the era of social capital rising
- pt. 3. The elixir of life-- literally : why we depend on social capital
- pt. 4. Towards social equity brands, and how a social capital strategy gets us there
- pt. 5. Broadcast off, dialogue on : invitation to form bonding, bridging and linking capital (apply online).
