Brand valued how socially valued brands hold the key to a sustainable future and business success
"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Hoboken, N.J. :
John Wiley & Sons
c2011.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628009406719 |
