Consumer behaviour and branding concepts, readings and cases : the Indian context
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a m...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Delhi, India ; Chennai, India ; Chandigarh, India :
Pearson
2009.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628008806719 |
