Loyalty 3.0 how big data and gamification are revolutionizing customer and employee engagement

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking...

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Detalles Bibliográficos
Otros Autores: Paharia, Rajat, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York State : McGraw-Hill Education 2013.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627996606719

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