Cita APA (7a ed.)

Paharia, R. (2013). Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement (1st edition.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement. 1st edition. New York, New York State: McGraw-Hill Education, 2013.

Cita MLA (9a ed.)

Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement. 1st edition. McGraw-Hill Education, 2013.