The marketer's handbook reassessing marketing techniques for modern business
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. It...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K :
Wiley
2011.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627985106719 |
Tabla de Contenidos:
- THE MARKETER'S HANDBOOK: Reassessing Marketing Techniques for Modern Business; CONTENTS; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; Alphabetical Entries; IN CONCLUSION; REFERENCES; INDEX
