Feed the startup beast a 7-step guide to big, hairy, outrageous sales growth
The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business. "...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2013]
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627979706719 |
Tabla de Contenidos:
- Cover
- About the Authors
- Title Page
- Copyright Page
- Contents
- A Beastly Foreword
- Preface
- Introduction: Out of the Wilderness
- Part One: Focus Your Beast
- Step 1 Ask: How a Single Question Can Reveal Your Future
- Chapter 1 Understanding Your Beast
- Chapter 2 How to Discover Your Beast Potential
- Chapter 3 What Color Is Your Beast?
- Step 2 Listen: And Let Your Customers Drive the Bus
- Chapter 4 The Laws of Engagement
- Chapter 5 Target: The First Law of Engagement
- Chapter 6 Value: The Second Law of Engagement
- Chapter 7 Offer: The Third Law of Engagement
- Step 3 Focus: Organizing Your Resources for the Engagement
- Chapter 8 The Paths to Engagement
- Chapter 9 Your Engagement Engine
- Chapter 10 Fine-Tuning Your Sales Conversion
- Part Two: Grow Your Beast
- Step 4 Attract: The Secret to Being Found by Prospects
- Chapter 11 Getting Found by Search
- Chapter 12 Getting Found by Placement
- Chapter 13 Getting Found by Contribution
- Step 5 Pursue: The Secret to Finding Prospects
- Chapter 14 The Beast Prospect List
- Chapter 15 Pursuit and Breakthrough
- Chapter 16 Sophie Launches Her Pursuit Campaign
- Step 6 Nurture: Nurture, Convert, and Grow Big
- Chapter 17 Paul Launches His Nurture Campaign
- Chapter 18 Turning Customers into Fans
- Step 7 Grow!: Measure Your Growth and Track Your Success
- Chapter 19 Unleashing Your Beast
- Chapter 20 Maintaining Outrageous Growth
- Notes
- Index.
