This is social commerce : turning social media into sales

This is social commerce turning social media into sales

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun...

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Detalles Bibliográficos
Otros Autores: Clapperton, Guy, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, England : Capstone 2012.
Edición:1st edition
Materias:
Electronic commerce > Social aspects.
Internet marketing > Social aspects.
Customer clubs.
Cooperative societies.
Consumer cooperatives.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627977306719
Tabla de Contenidos:
  • THIS IS SOCIAL COMMERCE; CONTENTS; INTRODUCTION: THE DEATH OF ATTENTION; 1: WELCOME TO SOCIAL COMMERCE; 2: DIVING IN; 3: GETTING NEW CUSTOMERS IN THE SOCIAL MEDIA AGE; 4: SUBTLE SELLING; 5: CUSTOMERS AND BEYOND - THE DIFFERENT COMMUNITIES YOU CAN TALK TO; 6: BUILDING A COMMUNITY; 7: NEW PRODUCT DEVELOPMENT AND CUSTOMER SERVICE; 8: MARKETING COMMUNICATIONS; 9: SHOW ME THE MONEY - MEASURING ROI; POSTSCRIPT; INDEX

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