Brilliant pitch what to know, do and say to make the perfect pitch
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK Corral, when the consequences of failure are too painful to even contemplate, but it will always be an occasion where the outcome really matters. Brilliant Pitch will equip people to tackle pitch situa...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Financial Times/Prentice Hall
2009.
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| Edición: | 1st edition |
| Colección: | Brilliant.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627976106719 |
Tabla de Contenidos:
- Cover
- Brilliant Pitch
- Contents
- About the author
- Acknowledgements
- Read this first
- So how good are you . . . really?
- It's OK if you haven't done it before: the importance of clarity
- Basic mistakes: ever seen Dragons' Den?
- How not to make assumptions: finding out what they really want
- Now do your homework (sorry - no substitute)
- The most important 'p' in pitch . . . is people
- About teamwork
- The time to win the pitch is before you do the pitch
- Anytime, anyplace, anywhere: the elevator pitch
- What to do when what they want is not the same as what they need
- Pitching for entrepreneurs: backing the rider or backing the horse?
- Victory is not about coming up with the right answer
- Pitching to procurement professionals
- Busking it: how to pitch without a pitch
- Magic, theatre, genius and other myths about pitching
- Masterclass: it doesn't get any better than this.
