Crisis communications the definitive guide to managing the message
Reveals important strategies to help companies communicate with the public during any crisis.
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, United States of America :
McGraw-Hill Education
2013.
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| Edición: | 1 Edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627975006719 |
Tabla de Contenidos:
- Preface
- You can't make this stuff up
- Defining our terms
- What BP should have said
- Attitude adjustments
- Toyota : on a slippery crisis communications slope with no brakes
- Understanding your crisis
- Shaping your crisis communications message
- Spokespersons
- Social media and digital communications or, truth/lies at the speed of light
- Shakespeare was right : "The first thing we do, let's kill all the lawyers"
- Protecting your brand
- Telling the truth
- Say it ain't so, Joe! : the Penn State crisis
- Dealing with death : fatality communications
- Crisis communications primer
- The good, the bad, the news media or, juggling chain saws
- Senior management : your own worst enemy?
- Take your own pulse, or, what were they thinking?
- Internal crisis communications
- External crisis communications
- Reputation management and reservoirs of goodwill
- Issues management
- Crisis communications for publicly-traded companies
- Litigation, depositions and testimony
- How to break bad news
- The blame game
- Crisis-induced stress
- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress
- Apologies : Shakespeare : still right after all these years
- Crisis advertising : does it work?
- Crisis communications plans
- The failing of business schools
- Speed is of the essence.
