Red thread thinking : weaving together connections for brilliant ideas and profitable innovation

Red thread thinking weaving together connections for brilliant ideas and profitable innovation

An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run. 'Stop Brainstorming, Start Innovating' blends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovatio...

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Bibliographic Details
Other Authors: Kaye, Debra, author (author), Kelly, Karen, contributor (contributor)
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill Education [2013]
Edition:1st edition
Subjects:
Success in business.
Diffusion of innovations.
Creative thinking.
Creative ability in business.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627974206719
Description
Summary:An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run. 'Stop Brainstorming, Start Innovating' blends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovation.
Item Description:Includes index.
Physical Description:1 online resource (xxii, 248 p. ) ill
ISBN:9780071808224

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