Red thread thinking weaving together connections for brilliant ideas and profitable innovation
An expert innovator reveals the secrets to creating powerful products and brands that succeed for the long run. 'Stop Brainstorming, Start Innovating' blends anthropology, history, and neuroscience with instinct and business savvy to help you tap into the connections that lead to innovatio...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2013]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627974206719 |
Tabla de Contenidos:
- Cover
- About the Author
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- Prologue: Red Thread Thinking
- Introduction: Innovation Is Not Just a Good Idea
- Red Thread 1 Innovation-It's all in Your Head
- 1 A Significant Change of Mind
- 2 Stop Brainstorming and Take a Shower
- Red Thread 2 Everything Old is New
- 3 Get Clued In on the Real Story
- 4 Stop Crying over Spilt Milk Because the Glass Is Still Half Full
- 5 They Made It
- We Borrow It
- Red Thread 3 People-The Strangest Animals in the Zoo
- 6 We Think, Therefore We Innovate
- 7 The Footprint of Behavior and How to Find It
- 8 Emotional Memory-the Culture Tattoo
- Red Thread 4 What You See is What you Get
- 9 Simple Is Smarter and Always Will Be
- 10 Good Things Come in Great Packages
- 11 Draw Me a Story
- Red Thread 5 The Force of Passion
- 12 Emotion and Reason
- Epilogue: Where Innovators Can Take Capitalism
- Appendix A: Keeping Abreast of What's New
- Appendix B: Discussion and Question Guide for Cat Research
- Index.
