Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI

Performance marketing with Google Analytics strategies and techniques for maximizing online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the...

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Detalles Bibliográficos
Autor principal: Tonkin, Sebastian (-)
Otros Autores: Whitmore, Caleb, Cutroni, Justin
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley Pub., Inc 2010.
Edición:1st edition
Materias:
Google Analytics.
Internet searching > Statistical services.
Web usage mining > Computer programs.
Internet users > Statistics > Data processing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627968906719
Tabla de Contenidos:
  • pt. 1. Competing for customers on the Web
  • pt. 2. Google Analytics essentials
  • pt. 3. Controlling costs and planning profits
  • pt. 4. Growing organic search and conversions
  • pt. 5. Extending Google Analytics
  • pt. 6. Appendixes.

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