Ask, measure, learn : using social media analytics to understand and influence customer behavior

Ask, measure, learn using social media analytics to understand and influence customer behavior

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system tha...

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Bibliographic Details
Main Author: Finger, Lutz (-)
Other Authors: Dutta, Soumitra, Treseler, Mary, Spencer, Ann, Comer, Randy, Demarest, Rebecca
Format: eBook
Language:Inglés
Published: Sebastopol, California : O'Reilly 2014.
Edition:1st edition
Subjects:
Consumer behavior.
Data mining.
Social media.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627962106719
Table of Contents:
  • Part I: Media measurement by function: Marketing
  • Sales
  • Public relations
  • Customer care
  • Social CRM: market research
  • Gaming the system
  • Predictions
  • Part II: Build your own ask-measure-learn system: Ask the right question
  • Use the right data
  • Define the right measurement.

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