Ratings analysis : audience measurement and analytics

Ratings analysis audience measurement and analytics

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Rati...

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Bibliographic Details
Other Authors: Webster, James G., author (author), Lichty, Lawrence Wilson, author, Phalen, Patricia F., author
Format: eBook
Language:Inglés
Published: New York, NY : Routledge 2014.
Edition:4th ed
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627961106719
Table of Contents:
  • part I. Audience measurement
  • part II. Audience analytics
  • part III. Applications.

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