Ratings analysis : audience measurement and analytics

Ratings analysis audience measurement and analytics

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Rati...

Descripción completa

Detalles Bibliográficos
Otros Autores: Webster, James G., author (author), Lichty, Lawrence Wilson, author, Phalen, Patricia F., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : Routledge 2014.
Edición:4th ed
Materias:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627961106719
Tabla de Contenidos:
  • part I. Audience measurement
  • part II. Audience analytics
  • part III. Applications.

Ejemplares similares