Converge transforming business at the intersection of marketing and technology
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and bus...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons, Inc
2013.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627955506719 |
Tabla de Contenidos:
- The collision of media, technology, and creativity
- Media
- Technology
- Creativity
- Building the renaissance organization
- How delta got its groove back
- Convergence catalysts
- Media
- How the fickle consumer uses media
- The upfronts
- Just because it?s digital doesn?t mean it?s fast
- Imagining brands as publishers
- Convergence catalysts
- Ubiquitous computing
- What is ubiquitous computing?
- The home, connected
- The self, quantified
- How business can respond
- Convergence catalysts
- The cloud
- Grasping the cloud
- From EC2 to the royal wedding
- Fast, cheap and in control
- A tsunami of data
- Clouding the cloud issue
- Convergence catalysts.
