What great brands do the seven brand-building principles that separate the best from the rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco, California :
Jossey-Bass
2014.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627949906719 |
Table of Contents:
- Great brands start inside
- Great brands avoid selling products
- Great brands ignore trends
- Great brands don't chase customers
- Great brands sweat the small stuff
- Great brands commit and stay committed
- Great brands never have to give back
- The eighth principle: brand as business.
