Cita APA (7a ed.)

Yohn, D. L. (2014). What great brands do: The seven brand-building principles that separate the best from the rest (1st edition.). Jossey-Bass.

Cita Chicago Style (17a ed.)

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. 1st edition. San Francisco, California: Jossey-Bass, 2014.

Cita MLA (9a ed.)

Yohn, Denise Lee. What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest. 1st edition. Jossey-Bass, 2014.