The brand IDEA managing nonprofit brands with integrity, democracy and affinity
"Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adapted from the private sector in favor of a strategic, sect...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Jossey Bass & Pfeiffer Imprints, Wiley
[2014]
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| Edición: | First edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627944506719 |
