Science of marketing when to tweet, what to post, how to blog, and other proven strategies
Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley
c2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627941406719 |
Tabla de Contenidos:
- The Science of Marketing: When to Tweet, What to Post, How to Blog, and other Proven Strategies; Copyright; Contents; Acknowledgments; Introduction; The Conversation Doesn't Build Reach; Positivity Works Better Than Negativity, but Both Are Better Than Neutrality; Contra-Competitive Timing; Social Calls to Action; Combined Relevance; Part I: Content; 1: E-Books; What Do You Like about E-Books?; 2: Webinars; Part II: Channels; 3: SEO; 4: Twitter; 5: Facebook; 6: Pinterest; 7: Blogging; Part III: Middle of the Funnel (MOFU); 8: E-Mail Marketing; 9: Lead Generation; Part IV: Analytics
- 10: AnalyticsDefine; Research; Prototype; Test; Index
