Affiliate program management an hour a day
"Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small busi...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Indianapolis, Ind. :
Wiley Pub., Inc
2011.
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| Edition: | 1st ed |
| Series: | Serious skills.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627936206719 |
Table of Contents:
- Machine generated contents note: Part I: History, Terminology & Introductory Remarks.1 Understanding Affiliate Marketing.2 Budgeting.Part II: Month 1: Pre-Launch Research & Analysis.3 Week 1: Perform Competitive Market Analysis.4 Week 2: Understand Tracking & Reporting.5 Week 3: Evaluate Program Management Options.6 Week 4: Finalize Payment Model(s) and Cookie Life.Part III: Month 2: Setting Your Affiliate Program Up.7 Week 1: Develop Creative Inventory.8 Week 2: Datafeeds, Coupons, Plugins.9 Week 3: Research & Develop Program Policies.10 Week 4: Final Brushstrokes.Part IV: Month 3: Program Launch & Affiliate Program Management.11 Week 1: Launch the Affiliate Program & Recruit.12 Week 2: Plan Your Affiliate Communication.13 Week 3: Program Management.14 Week 4: Affiliate Motivation.Part V: Month 4: Advanced Management & Analysis.15 Week 1: Study & Learn to Deal with Fraud.16 Week 2: Master Affiliate Program Analytics & Optimization.17 Deadliest Mistakes to Avoid.18 Affiliate Program Promotion Ideas.
