Brand against the machine how to build your brand, cut through the marketing noise, and stand out from the competition

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becom...

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Bibliographic Details
Main Author: Morgan, John, 1961- (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons c2012.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627933506719

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