Online community management for dummies

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential...

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Bibliographic Details
Main Author: Ng, Deborah (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley Pub., Inc 2012.
Series:--For dummies.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627926506719
Table of Contents:
  • pt. 1. The basics of online community management
  • pt. 2. Embracing the community manager's role
  • pt. 3. Building a productive online community
  • pt. 4. Growing your community
  • pt. 5. Assessing the health of your community
  • pt. 6. Taking your community offline
  • pt. 7. The part of tens.