The radio station broadcast, satellite & internet
This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the rad...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Mass. ; Oxford :
Focal Press
2010.
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| Edición: | 8th ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627925906719 |
Tabla de Contenidos:
- The Radio Station Broadcast, Satellite & Internet; Copyright; Contents; Preface; Foreword to the Eighth Edition; What's New to This Edition of The Radio Station; Also by; 1 State of the Fifth Estate; In the Air - Everywhere; A Household Utility; A Toll on Radio; Birth of the Networks; Conflict in the Air; Radio Prospers during the Depression; Radio during World War II; Television Appears; A New Direction; Radio Rocks and Roars; FM's Ascent; AM Stereo; Noncommercial/Public Radio; Proliferation and Frag-Out; Profits in the Air; Economics and Survival; Consolidations, Downsizings, and Clusters
- Buying and SellingDigital and HD Radio Revolution; Satellite and Cable Radio; Internet Radio; Mobile Music Services; LPFM (Low-Power FM); Radio and Government Regulations; Jobs and Equality in Radio; Chapter Highlights; Suggested Further Reading; 2 Station Management; Nature of the Business; The Manager as Chief Collaborator; What Makes a Manager?; The Manager's Duties and Responsibilities; Managing the Cluster; Organizational Structure; Operations Manager; Program Director; Sales Manager; Chief Engineer; Human Resources; Whom Do Managers Hire?; The Manager and the Profit Motive
- The Manager and the CommunityThe Manager and the Government; The Public File; The Manager and Unions; The Manager and Industry Associations; Buying or Building a Radio Station; Chapter Highlights; Suggested Further Reading; 3 Programming; Program Formats; Adult Contemporary; Contemporary Hit Radio; Country; Soft Adult/Easy Listening/Smooth Jazz; Rock and Alternative; News and Talk; All Sports; FM Talk; Classic/Oldies/Nostalgia; Urban Contemporary; Classical; Religious/Christian; Black/African American; Hispanic; Ethnic; Full Service; Niche and HD2 Formats; Public Radio; Radio Theater
- The ProgrammerThe PD's Duties and Responsibilities; Programming a Cluster Operation; Satellite Radio Programming Department; Elements of Programming; Station Web Sites, Podcasts, and Blogs; The PD and the Audience; The PD and the Music; The PD and the FCC; The PD and Upper Management; Chapter Highlights; Suggested Further Reading; Appendix: A Station Owner Airchecks His Programming; 4 Sales; Commercialization: A Retrospective; Selling Airtime; Becoming an Account Executive; The Sales Manager; Radio Sales Tools; Points of the Pitch; Do; Don't; Levels of Sales; Spec Spots; Objectives of the Buy
- Prospecting and List BuildingPlanning the Sales Day; Selling with and without Numbers; Advertising Agencies; Rep Companies; Web Site, Podcast, and HD2 Selling; Nontraditional Revenue; Trade-Outs; Chapter Highlights; Suggested Further Reading; Appendix: A Station Owner Conveys His Sales Philosophy to His Manager; 5 News; News from the Start; News and Today's Radio; The Newsroom; The All-News Station; The Electronic Newsroom; The News Director; What Makes a Newsperson?; Preparing the News Story; Organizing the Newscast; Wire and Internet Services; Radio Network News; Radio Sportscasts
- Radio News and the FCC
