Data warehousing and business intelligence for e-Commerce
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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San Francisco :
Morgan Kaufmann
c2001.
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| Edición: | 1st edition |
| Colección: | Morgan Kaufman series in data management.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627923706719 |
Tabla de Contenidos:
- Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Background: A Look Back at the 1990s; Terminology and Discussion; Opportunity; Challenges; Summary; Chapter 2. Business-to-Consumer Data Warehousing; B2C Business Models; A Data Warehousing Content Framework for e-Commerce; B2C Data Warehousing Needs; Summary; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models
- Why the Distinction?C2C Business Models; C2B Business Models; A Closer Look at Integrating Business Intelligence into a C2C Business Model; Summary; Chapter 4. Business-to-Business Data Warehousing; B2B Business Models; More about Business Intelligence Models for B2B; Summary; Chapter 5. e-Government and Data Warehousing; Government-to-Citizen e-Commerce Models; G2C Data Warehousing Implications; Business-to-Government e-Commerce Models; B2G Data Warehousing Implications; Summary; Chapter 6. Business-to-Employee Models and Data Warehousing; The ERP Link
- Matching Employees with Appropriate ServicesAnalyzing B2E Data; Click-and-Mortar Environments; Summary; Part II: Building Blocks, Challenges, and Solutions; Chapter 7. Core Technologies and Building Blocks; Internet Protocols and Environment; Database Technology; Application Development and Integration; Vendor Web Development Platforms; Networking, Communications, and Protocols; User-Facing Technology; Summary; Chapter 8. Products for e-Commerce Intelligence; Vignette; Ithena; Revenio Dialog; Summary; Chapter 9. Data Quality and Integrity Issues
- A Brief Overview of Data Quality and Data WarehousingB2C Considerations and Complications; B2B Considerations and Complications; Solving the Data Quality Problem, Part 1: Source Data Analysis; Solving the Data Quality Problem, Part 2: Operationalizing Data Quality and Integrity; Summary; Chapter 10. Information Privacy and Systems Security Issues for e-Commerce Environments; e-Commerce Foundations That Underlie Privacy and Security Needs; Information Accessibility via the Internet; Information Privacy-Are There Any Protections?; The Current State of Web Site Privacy
- How Can Information Be Collected? A Discussion of CookiesPlatform for Privacy Preferences Project; Internet Aggregation Services; Access to Government Information; Privacy-Where Do We Go from Here?; Security for e-Commerce; Developing an e-Commerce Security Strategy; Security Countermeasures and Approaches; e-Commerce Data Warehousing Implications; Summary; Chapter 11. Solutions Architecture Case Study; The Current (Pre-e-Commerce) Acme Computer Business Model; Acme's e-Commerce Data Warehousing Strategy; e-Commerce Solutions Architecture; Summary; Index
