Global UX : design and research in a connected world

Global UX design and research in a connected world

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don&...

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Detalles Bibliográficos
Autor principal: Quesenbery, Whitney (-)
Otros Autores: Szuc, Daniel, Wright, Amanda
Formato: Libro electrónico
Idioma:Inglés
Publicado: Waltham, Mass. : Morgan Kaufmann c2012.
Edición:1st edition
Materias:
Product design.
Consumers > Research.
New products > Cross-cultural studies.
Marketing > Cross-cultural studies.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627917306719
Tabla de Contenidos:
  • The start of the journey
  • It's a new world
  • Culture and UX
  • Building your cultural awareness
  • Global companies and global strategy
  • Effective global teams
  • Research in the field
  • Bringing it home
  • Design for a global audience
  • Delivering value.

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