Multicultural behavior and global business environments
Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
International Business Press : Routledge
2002.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627916606719 |
Tabla de Contenidos:
- ""Cover""; ""Title Page""; ""Copyright Page""; ""Dedication""; ""About the Author""; ""Table of Contents ""; ""Foreword""; ""Acknowledgments""; ""Introduction""; ""Distinctive Features""; ""The Purpose of This Book""; ""Boundaries of Multicultural Behavior and Global Business Environments""; ""The Plan of This Book""; ""Intended Audiences""; ""Chapter 1. An Overview: Multicultural Behavior and Global Business Environments""; ""Chapter Objectives""; ""Introduction""; ""Historical Transitions in International Business""
- ""The Changing Profile of Global Business Behavior""""The Nature of International Business""; ""International Business Environments""; ""The Field of Multicultural Behavior""; ""Globalization of International Business""; ""Multiculturalism and Cultural Diversity""; ""Summary""; ""Chapter Questions for Discussion""; ""Learning About Yourself Exercise #1""; ""Scoring Directions and Key for Exercise #1""; ""Case Study: IBM Argentina""; ""Chapter 2. Multicultural Understanding""; ""Chapter Objectives""; ""Introduction""; ""Foundation of Individual Behavior""
- ""The Concept of an Individual Person""""Cultural Orientations""; ""The Conceptual Dimension of Culture""; ""Cultural and Behavioral Stratification""; ""Summary""; ""Chapter Questions for Discussion""; ""Learning About Yourself Exercise #2""; ""Scoring Directions and Key for Exercise #2""; ""Case Study: Badische Anilin & Soda Fabrik (BASF): Competition and Cooperation""; ""Chapter 3. Understanding Global Environments and Cultural Value Systems""; ""Chapter Objectives""; ""Introduction""; ""The Culture and Global Environments""; ""The Basic Conceptual Model of a Society""; ""Summary""
- ""Chapter Questions for Discussion""""Learning About Yourself Exercise #3""; ""Scoring Directions and Key for Exercise #3""; ""Case Study: The Whistle-Blowers: SmithKline Beecham PLC""; ""Chapter 4. Contemporary Multicultural Behavior""; ""Chapter Objectives""; ""Introduction""; ""The New Field of Behavioral Culturalogy""; ""Intercultural Contact: Processes and Outcomes""; ""Six Theories of Behavioral Culturalogical Knowledge""; ""Knowledge-Based Integration of Philosophy, Sciences, Arts, and Technological Information""; ""Summary""; ""Chapter Questions for Discussion""
- ""Learning About Yourself Exercise #4""""Scoring Directions and Key for Exercise #4""; ""Case Study: Tuskegee Syphilis Experiment: Doing Good in the Nature of Bad? Or Doing Bad in the Nature of Good?""; ""Chapter 5. Foundations of the Individual Identity: Quiddity and Kinetic Needs, Motives, and Drives""; ""Chapter Objectives""; ""Introduction""; ""The Meaning of Needs""; ""Needs Theories""; ""Motivation As the Starting Point""; ""Summary""; ""Chapter Questions for Discussion""; ""Learning About Yourself Exercise #5""; ""Scoring Directions and Key for Exercise #5""
- ""Case Study: The Mondrian Hotel in Hollywood, California""
