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| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM
c2013.
|
| Edición: | 3rd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627914606719 |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; Foreword; Acknowledgments; Introduction; PART I: THE SETUP; Chapter 1: What Really Works? Effective Marketing Strategies; Chapter 2: Where Do You Start? The Marketing and Sales Cycle; Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal; PART II: THE SYSTEM; Chapter 4: What's Stopping You? Selecting Your Success Ingredients; Chapter 5: Here's What to Do: Choosing from the Action Plan Menu; Chapter 6: You're Ready . . . Let's Go! Putting the System into Action; PART III: THE STRATEGIES
- Chapter 7: Filling the Pipeline: When You Don't Know Enough People to ContactChapter 8: Following Up: When You Know Plenty of People but You're Not Contacting Them; Chapter 9: Having Sales Conversations: When You'reContacting People but Not Getting a Chance to Sell; Chapter 10: Closing Sales: When You're Having Sales Conversations but Not Getting Sales; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; P; Q; R; S; T; U; V; W; Y
