Smashing logo design the art of creating visual identities
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, yo...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
Wiley
2011.
|
| Edición: | 1st edition |
| Colección: | Smashing magazine book series ;
13. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627911606719 |
Tabla de Contenidos:
- Smashing Logo Design: The Art of Creating Visual Identities; Contents; Introduction; PART I: THE POWER OF LOGOS; CHAPTER 1: THE LOGO; WHAT LOGOS ARE; WHO USES LOGOS; WHERE LOGOS ARE USED; CHAPTER 2: TYPES OF LOGOS; PICTORIAL MARKS; ABSTRACT AND SYMBOLIC MARKS; EMBLEMS; CHARACTERS; TYPOGRAPHIC; CHAPTER 3: THE KEY TO SUCCESS; MEMORABILITY; ORIGINALITY; VERSATILITY; A MESSAGE; SCALABILITY; EXECUTION; PART II: DESIGNING A LOGO; CHAPTER 4: COMMUNICATING WITH YOUR CLIENT: THE DESIGN BRIEF; THE START OF SOMETHING BEAUTIFUL: COMMUNICATING WITH POTENTIAL CLIENTS; SEEKING PROJECT SPECIFICATIONS; GUIDING THE CLIENTELEMENTS OF A CREATIVE DESIGN BRIEF; A WORKING EXAMPLE; CHAPTER 5: CONDUCTING PRELIMINARY RESEARCH; BACKGROUND RESEARCH; FIELD RESEARCH; ANALYZING THE RESEARCH; CHAPTER 6: CONCEPTUALIZING A LOGO; UNLOCKING YOUR MIND; FINDING INSPIRATION; SKETCHING YOUR IDEAS; CHAPTER 7: GETTING YOUR IDEAS ON-SCREEN; PREPARING THE FILE; WORKING WITH VECTORS; CHAPTER 8: TURNING TO TYPOGRAPHY; KNOWING WHERE TO LOOK FOR FONTS; CHOOSING THE CORRECT TYPEFACE; WORKING WITH TYPE; USING MORE THAN ONE TYPEFACE; MODIFYING TYPEFACES; CHAPTER 9: PLAYING WITH LAYOUT; WORKING WITH ALIGNMENT; CREATING THE RIGHT BALANCECHAPTER 10: CONSIDERING COLOR; THE PSYCHOLOGYOF COLOR; CHOOSING A PALETTE; RGB VS. CMYK, SCREEN VS. PRINT; CHAPTER 11: PRESENTING YOUR DESIGNS TO YOUR CLIENT; PREPARING TO TAKE THE STAGE; SELLING YOUR IDEAS; DEALING WITH CLIENT FEEDBACK; REVISING; CHAPTER 12: PREPARING SOURCE FILES; TESTING; KNOWING WHICH FILE TYPES TO PROVIDE; CHAPTER 13: SETTING LOGO USAGE GUIDELINES; THE PURPOSE OF LOGO USAGE GUIDELINES; ESSENTIAL COMPONENTS; CHAPTER 14: AVOIDING COMMON LOGO DESIGN MISTAKES; USING RASTER GRAPHICS; USING STOCK ART; DESIGNING FOR YOURSELF RATHER THAN THE CLIENT; RELYING ON TRENDSBEING TOO COMPLEX; FAILING TO PROVIDE A SOLUTION IN THE ABSENCE OF COLOR; CHOOSING THE WRONG TYPEFACE; USING TOO MANY FONTS; PLAGIARIZING; PART III: SHOWCASE; CHAPTER 15: PICTORIAL MARKS; CHAPTER 16: ABSTRACT AND SYMBOLIC MARKS; CHAPTER 17: WORDMARKS; CHAPTER 18: INITIALS AND MONOGRAMS; CHAPTER 19: EMBLEMS AND CHARACTERS; APPENDIX: STEP INSIDE THE WORLD OF LOGO DESIGN; TECHNOLOGY; DESIGN EDUCATION; THE RISE OF THE WEB; PROMOTION; THE FUTURE OF LOGO DESIGN; Index
