YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience

YouTube marketing power how to use video to find more prospects, launch your products, and reach a massive audience

Grab YOUR share of YouTube's BILLIONS of daily viewers YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet. Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and o...

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Detalles Bibliográficos
Otros Autores: Miles, Jason, 1970- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill Education [2014]
Edición:1st edition
Materias:
YouTube (Electronic resource)
Internet marketing.
Internet advertising.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627885006719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Acknowledgments
  • Introduction
  • A New Version of American Life
  • Part 1 The Power of Youtube
  • Chapter 1 YouTube Marketing Power
  • A New Marketing Option
  • A Challenge for Businesses
  • Our Journey on YouTube
  • Our Goals on YouTube
  • Finding Your Way to Business Benefits
  • Chapter 2 24 Business Benefits of YouTube Marketing
  • Traffic to Your Website from YouTube
  • Social Discovery on YouTube
  • Selling Goods and Services
  • Brand Building
  • Conclusions
  • Chapter 3 Why Companies Fail at YouTube Marketing
  • The Corporate Challenges
  • I'm That Guy
  • Why Entrepreneurs Have It Easier
  • Your First Step Toward a Marketing Plan
  • There Are Only Three Possible Uses for YouTube
  • The Most Common Mistake
  • The Second Most Common Mistake
  • Conclusions
  • Part 2 Getting Started Successfully
  • Chapter 4 There Are Only Two Reasons People Will Watch Your Video
  • The Two Reasons People Will Watch Your Video
  • Always Capitalize on the Two Reasons
  • Good Ways to Capitalize on the Two Reasons
  • Effective Video Styles That Resonate with the Two Reasons
  • Chapter 5 Defining Your Style
  • Our Challenges at Liberty Jane Clothing
  • The On-Screen Persona
  • Common On-Screen Personas
  • Close Up with Rhett & Link
  • Chapter 6 Seven Ways to Get Your Videos Done
  • The System is the Solution
  • 1. The Cheapest Way to Get Your Videos Done
  • 2. Someone on Your Team
  • 3. The Friends and Family Approach
  • 4. The College Connection
  • 5. Interns
  • 6. The Contract Gig
  • 7. The Barter Partner
  • Three Setups
  • Chapter 7 Partnering with Vloggers
  • What Is a Vlog?
  • Experiential Marketing: A Form of Alternative Advertising
  • What Does Experiential Marketing Look Like?
  • World Vision Vloggers: An Experiential Marketing Case Study
  • Some Comments from Viewers
  • The Vlogging Initiative Results.
  • The Vloggers' Perspective
  • Success with Vloggers
  • Chapter 8 Mastering the Three On-Screen Formats
  • The Anchorperson Video
  • The Weatherperson Video
  • The Hand Model Video
  • Chapter 9 Mastering the Three Off-Camera Video Formats
  • The Screen-Capture Video
  • The Movie Trailer Video
  • The Commercial Video
  • Close Up with My Froggy Stuff
  • Putting It All Together
  • Part 3 The Successful Setup
  • Chapter 10 YouTube Channel Setup and Best Practices
  • The One Channel Design Refresh
  • Setting Up Your Google and YouTube Accounts
  • Configuring Your New YouTube Channel Effectively
  • Setting Up the Channel Trailer Video
  • The Four Navigation Tabs
  • Focusing on Discoverability
  • Exploring the Banner Header
  • Working with Playlists
  • Connecting Social Accounts
  • Your Feed Is Born
  • Putting It All Together
  • Chapter 11 Uploading Videos to YouTube
  • Upload Your First Video to YouTube
  • Close Up with Mindy McNight
  • Part 4 Social Strategies On Youtube
  • Chapter 12 YouTube: The SocialNetwork
  • Easily Found Shocking Examples
  • In the Land of the Blind, the One-Eyed Man Is King
  • Our Head-to-Head Comparison
  • Seven Smart Social Activities on YouTube
  • Troubleshooting Social Challenges
  • Chapter 13 The Grand Opening of Your Shiny New YouTube Attraction
  • Your YouTube Theme Park
  • Get People Moving from One Attraction to the Next
  • Close Up with Rosanna Pansino
  • Chapter 14 YouTube Contests That Rock
  • But Will Your Prospects Make Videos?
  • Could You Benefit from Entering a Contest?
  • Complying with YouTube Contest Guidelines
  • Only Use a Skills-Based Contest
  • Basic Steps to a Good Contest
  • Chapter 15 YouTube forCharities
  • Four Advantages That Charities Have
  • YouTube-Your Best Donation of All Time
  • Your Basic Opportunities
  • Close Up with the Potter's House-T.D. Jakes Ministries.
  • Part 5 Generating Revenue On Youtube
  • Chapter 16 Driving Traffic
  • The Facebook-Only Problem
  • The Three Mindsets
  • Destinations for Your Social Media Traffic
  • Nine Methods for Generating YouTube Traffic
  • The Options Never End
  • Chapter 17 Driving Results via Analytics
  • YouTube Analytics
  • Google Analytics
  • Third-Party Analytics-Social Blade
  • 18 Insights to Discover from Your Analytics
  • Chapter 18 Advertising on YouTube
  • The Two Factors of a Good Advertising Campaign
  • The Six Places to Advertise on YouTube
  • Advertising Formats
  • Advertising in Other People's Videos
  • Chapter 19 Monetizing Your YouTube Work
  • The Three-Party Advertising Strategy
  • YouTube Partner Program-How to Monetize Your Videos
  • Monetization Setup Steps
  • Making Sponsored Videos
  • Advertising Networks
  • Close Up with Dan Weinstein at Collective Digital Studio
  • Conclusion
  • Four Challenges Every Marketer Faces
  • Index.

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