Share this too : more social media solutions for PR professionals

Share this too more social media solutions for PR professionals

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covere...

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Bibliographic Details
Corporate Author: Chartered Institute of Public Relations (-)
Other Authors: Brown, Rob, 1962 December 17- (-), Waddington, Stephen
Format: eBook
Language:Inglés
Published: Chichester, West Sussex : John Wiley and Sons, Inc 2013.
Edition:1st edition
Subjects:
Public relations.
Social media.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627880906719
Table of Contents:
  • pt. I. The future of public relations
  • pt. II. Audiences and online habits
  • pt. III. Conversations
  • pt. IV. New channels, new connections
  • pt. V. Professional practice
  • pt. VI. Business change and opportunities for the public relations industry
  • pt. VII. Future proofing the public relations industry.

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