Brand new solving the innovation paradox-- how great brands invent and launch new products, services, and business models
"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CB...
| Autor principal: | |
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| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2011.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627880306719 |
Tabla de Contenidos:
- pt. 1. Preparation and strategy
- pt. 2. Tools and tactics.
