Romancing the brand how brands create strong, intimate relationships with customers
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resi...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco, California :
Jossey-Bass
2014.
|
| Edition: | First edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627875806719 |
Table of Contents:
- Romance and the brand
- Know yourself
- Know your type
- Meet memorably
- Make it mutual
- Deepen the connection
- Keep love alive
- Making up
- Breaking up and moving on.
