Freemium economics : leveraging analytics and user segmentation to drive revenue

Freemium economics leveraging analytics and user segmentation to drive revenue

Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deli...

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Detalles Bibliográficos
Autor principal: Seufert, Eric Benjamin (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, an imprint of Elsevier 2014.
Edición:1st edition
Colección:Savvy manager's guides.
Materias:
Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry > Case studies.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627866906719

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