Relevance the power to change minds and behavior and stay ahead of the competition
Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
Routledge, an imprint of Taylor and Francis
[2016].
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627864806719 |
Tabla de Contenidos:
- Are you relevant?
- Everything is personal
- Dimensions of relevance (I): quantitative
- Dimensions of relevance (II): qualitative
- Dimensions of relevance (III): circumstances
- Why are we making this effort?
- How to become (and stay) relevant
- Relevance and innovation
- How to become irrelevant
- How to regain relevance.
