Strategic management from theory to implementation
A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strateg...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford ; Boston :
Butterworth-Heinemann
1998.
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| Edición: | 4th ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627862306719 |
Tabla de Contenidos:
- Strategic Management From theory to implementation; Copyright; Contents; The structure of the book; Introduction; Acknowledgements; Part 1 The Concept and the Need; CHAPTER 1 From planning to strategic management and beyond; CHAPTER 2 Strategic management: success or failure?; CHAPTER 3 A look at the total process; Part 2 The Changing Environment; CHAPTER 4 The challenge of the future; CHAPTER 5 The environment: assumptions in planning; CHAPTER 6 Forecasting; CHAPTER 7 Techniques for assessing the environment; CHAPTER 8 Business philosophy (ethics and morality) and strategic management
- Part 3 The Making of StrategyCHAPTER 9 The corporate appraisal - assessing strengths and weaknesses; CHAPTER 10 Analysing the industry and competitors; CHAPTER 11 Analysing the UK management development and training industry: a case history; CHAPTER 12 The search for shareholder value; CHAPTER 13 Vision and objectives; CHAPTER 14 Strategy; CHAPTER 15 Strategic portfolio analysis; CHAPTER 16 Portfolio analysis in practice; CHAPTER 17 Strategic planning - a second look at the basic options; CHAPTER 18 Multinational and global strategy; CHAPTER 19 Technology and manufacturing
- CHAPTER 20 Financial planningCHAPTER 21 Strategic planning for human resources; CHAPTER 22 Preparing the strategic plan; CHAPTER 23 Evaluating a business plan; CHAPTER 24 Operating plans; Part 4 Implementation and the Management of Change; CHAPTER 25 Project planning and appraisal; CHAPTER 26 From plans to actions; CHAPTER 27 Management of change; Part 5 Introducing Strategic Management to an Organisation; CHAPTER 28 Introducing strategic management; CHAPTER 29 Why planning sometimes fails; CHAPTER 30 Strategic management to strategic change?; Part 6 Case Studies; CHAPTER 31 SWK Zimbabwe Ltd
- CHAPTER 32 Colgate-Palmolive Oral Care Division in the Italian marketCHAPTER 33 Ratner/Signet Group plc: 1984-97; CHAPTER 34 AGIP Petroli entering the Indian market; CHAPTER 35 Xerox: Transforming the corporation; Index of names and organisations; Index of subjects
