Corporate social investing the breakthrough strategy for giving and getting corporate contributions
Details a practical, 10-step plan that can create exciting new relationships between businesses and nonprofitsWeeden's plan could generate an additional 3 billion a year in corporate support for vital causes, improving quality of life for millions, while at the same time bolstering corporate pr...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Berrett-Koehler Publishers
c1998.
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| Edición: | 1st ed |
| Colección: | BK Business
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627856306719 |
Tabla de Contenidos:
- Cover; Contents; Foreword; Foreword; Preface; Acknowledgments; 1. The Confused State of Corporate Philanthropy; 2. A New Way of Thinking and Acting; 3. Step 1. Moving from Corporate Giving to Corporate Social Investing; 4. Step 2. Extracting Business Value from Social Investments; 5. Step 3. Which Nonprofits Qualify-And Which Don't; 6. Step 4. Making a Declaration for Corporate Social Investing; 7. Step 5. The CEO Endorsement; 8. Step 6. The Annual Social Involvement Report; 9. Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages
- 10. Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans11. Step 8. When Social Investing Should Be Postponed; 12. Step 9. Building the Management Team for Social Investing; 13. Step 10. The Day-to-Day Manager; 14. Making It Work; 15. The Power of Corporate-Nonprofit Alliances; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; The Author
