The experience effect : engage your customers with a consistent and memorable brand experience

The experience effect engage your customers with a consistent and memorable brand experience

Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.

Bibliographic Details
Main Author: Joseph, Jim, 1963- (-)
Format: eBook
Language:Inglés
Published: New York : AMACOM c2010.
Edition:1st edition
Subjects:
Branding (Marketing)
Brand loyalty.
Customer relations.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627850806719
Description
Summary:Customers don't just buy products. They buy an experience. Here's how to create one through your marketing.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (241 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9781282568686
9786612568688
9780814415559

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