Maximize your social : one-stop guide to building a social media strategy for marketing and business success

Maximize your social one-stop guide to building a social media strategy for marketing and business success

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media str...

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Detalles Bibliográficos
Autor principal: Schaffer, Neal (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley 2013.
Edición:1st edition
Materias:
Branding (Marketing)
Customer relations.
Information technology > Management.
Social media.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627835306719
Tabla de Contenidos:
  • Introduction
  • Reality check : the permeating trends of social media & social business
  • A social media strategy : the framework for the ever-changing world of social media
  • Determining objectives and background for your social
  • Audit your social
  • Acknowledgments.

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