Return on engagement content, strategy, and design techniques for digital marketing
First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston, Mass. :
Focal Press
2010.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627832306719 |
Tabla de Contenidos:
- The grand plan
- On-site strategy
- Off-site strategy
- On-site techniques : content
- Design
- Content management systems
- Development
- The blog
- Really simple syndication
- E-mail marketing
- Social media overview
- Social media optimization
- Web video production
- Video sharing, distribution & metadata
- Measurement
- Bringing it all together : book of odds.
