Future savvy identifying trends to make better decisions, manage uncertainty, and profit from change
A critical roadmap that helps companies turn ""future shock"" into ""future savvy"".
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association
c2009.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627831906719 |
Tabla de Contenidos:
- Recognizing forecast intentions
- The quality of information : how good is the data?
- Bias traps : how and why interpretations are spun
- Zeitgeist and perception : how we can't escape our own mind
- The power of user utility : how consumers drive and block change
- Drivers, blockers, and trends
- The limits of quantitative forecasting
- A systems perspective in forecasting
- Alternative futures : how it's better to be vaguely right than exactly wrong
- Applying forecast filtering
- Questions to ask of any forecast.
