Everywhere : comprehensive digital business strategy for the social media era

Everywhere comprehensive digital business strategy for the social media era

"Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A co...

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Detalles Bibliográficos
Autor principal: Weber, Larry (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2011.
Edición:1st edition
Materias:
Management > Social aspects.
Social media.
Internet marketing.
Information technology > Management.
Strategic planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627817106719
Tabla de Contenidos:
  • pt. 1. The evolving social web
  • pt. 2. On becoming a social enterprise
  • pt. 3. Across the business universe
  • pt. 4. The future of the social enterprise.

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