Everywhere : comprehensive digital business strategy for the social media era

Everywhere comprehensive digital business strategy for the social media era

"Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A co...

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Bibliographic Details
Main Author: Weber, Larry (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley 2011.
Edition:1st edition
Subjects:
Management > Social aspects.
Social media.
Internet marketing.
Information technology > Management.
Strategic planning.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627817106719
Table of Contents:
  • pt. 1. The evolving social web
  • pt. 2. On becoming a social enterprise
  • pt. 3. Across the business universe
  • pt. 4. The future of the social enterprise.

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